Social ads that sell like hell and look like heaven
Robyn Henke is a digital marketer empowering brands with social strategies that actually work.
There is a lot of talk about overnight success with social.
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Let’s get one thing straight – the only success happening overnight is a really great sleep.
Want the truth? A lot of marketers underestimate the complexity of Facebook ads.
A heck of a lot more goes into a successful campaign than slapping together an ad and waiting for the dollas to show up.
What do your social ads have that I don’t?
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Let’s say you’re talking to someone you don’t know and every time they speak, you SHOUT OVER TOP OF THEM. Is this still a conversation?
That’s a big fat no, and social etiquette has everything to do with success on the platform.
Social platforms are no different than a real life party.
*cue the social anxiety*
It takes time to develop the kind of trust that’s needed to make a connection or a purchase.
That means ads that don’t look or feel like ads.
Okay, but there’s got to be more to it than that…
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You’re right.
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It’s not as simple as just talking the social ads talk, while that is, in my opinion, the most important concept to grasp.
There is also a whole world of technology Facebook has built for its advertisers to leverage.
Tools, that when scattered, misused or used in isolation, completely lose their gusto.
Speaking of tools, I’m a bit of a legend when it comes to auditing ad accounts. If you’re feeling like you need a better understanding of how these pieces fit together, drop me a line below.
“ I thoroughly enjoyed working with Robyn Henke Consulting for these past two years. I appreciate how the team goes the distance to get to know my audience and is driven for the success of all my campaigns.
I enjoy the level of detail and care Robyn and her team show towards all levels of my business. Copywriting, ad management and understanding the unique position of my company. Thank you Robyn and Team! ”
— Seraphina Capranos
So how does this all fit together?
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Social ads are always changing, the same way we do as people.
What works today may not work tomorrow. What platform functionalities exist now, may eventually become Zuckerberg’s latest crime.
What I know has come with years of practice and a thirst for knowledge not even Nestea can quench.
…her appetite to always learn more is unprecedented
– Danai, TouchBistro
Robyn’s secret weapon is her thirst for knowledge, and continuous self-growth
– Tieja, Tieja Inc.
But you don’t have that kind of time – you need this shit to work now.
You’ve got some options, my friend.
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Got a project you’d like to smash with Facebook ads? Let’s make some campaign magic together by filling out the form below.
Do-it-yourself kinda vibe? I respect that. Let’s hash out your challenges in a 75 minute screen-share and define the next steps you need to bust out.
Social ads flex ? 💪🏻
There are a lot of digital marketing “gurus” out there promising the world, but end up only outsourcing to it.
It’s your job to sift through the good, the bad and the ugly.
It’s my job to show you what questions to ask, all the while quietly convincing you of my expertise.
The least talked about,
most important element of social ads
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So many of the clients I’ve worked with (almost 100%) were using Facebook’s conversion tracking incorrectly.
Think of Facebook’s tracking as a blueprint your campaigns use to build more efficiently.
No blueprint – no bueno.
One of the first places I check when taking on a new client is their conversion setup. Crowdriff’s prior agency was making one of the most common conversion mistakes I see.
The first order of business? Fix that shit.
Immediately the results spoke volumes.
When comparing two campaigns with the exact same offer, one with the correct tracking, one without, we saw:
A drop of 68% in cost per lead with the same volume of leads – all for 71% less ad spend in 45 fewer days
So yeah, I’d say it had a pretty big impact.
But can you write?
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I’m gonna let you in on the worst kept social ads secret.
Copy and creative is everything.
Taking an offer, distilling it down, all the while creating intrigue and/or excitement takes time, effort and an understanding of the audience you can’t fake.
There’s really no shortcut. Well, there is, but those ads straight up don’t work.
In my business, 50% or more of my time is spent crafting copy and hooks for my clients ads.
Recently, I launched a new ecommerce brand with ads I would consider a labor of love.
Trademark Beauty’s debut to the world won them a unique click-through rate of 8.23% overall with some audiences ranging from 11-12%!
To clarify, that’s f’n amazing for a new brand to an audience who’s never heard of them before.
There should always be a strategy
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Social ads get more expensive by the minute!
Big brands are constantly pulling budgets from traditional media, like radio or TV, and dumping into social ads.
Don’t worry though! That just means the little guys like us need to get more scrappy with their strategies.
A not-for-profit I worked with ran entirely on donations so spending efficiently is important.
Using an always-on approach to audience building, this account is continuously populating post engagements, video views and page fans. Basically audiences that are familiar with the brand.
When we had a new offer to launch, you better believe these are the first people to hear about it. Why?
Using this strategy, Our Daily Bread saw campaigns convert at 61%! That’s why.
Don’t settle for less than the complete package
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Finding the right Social Ads agency is a lot like dating.
It’s expensive, time consuming and there’s no real guarantee that things will turn out the way you want them to.
And just like dating, it never pays to settle for less.
Ask the hard-hitting questions and expect to see examples of ads they are proud to say they created.
Let’s work together
” I learned a ton just getting to shadow your incredible work, and loved the passion and energy you brought to everything we worked on.“
Miles DePaul, Former Client