Social Advertising & Website Design Services for Small Businesses

Let’s start with what keeps you up at night… 😳

I NEED SALES

I NEED LEADS

I NEED TO BE ONLINE

I NEED TO HAVE AN ONLINE PRESENCE

Not so good with the ol’ computer stuff so your business is invisible online? 💻

Dislike anything techy or just don’t have the time to figure it out a website?

Let’s get you setup with a functional Squarespace website that looks good and is designed to reach your unique goals.

SIMPLE WEBSITE DESIGN 🎨

It’s about time you had a website you are proud to share with people! We'll walk you through a step-by-step process to ensure everything we create is in line with the vision you have for your business and where you want to go. When it’s all said and done, you will have a beautiful functional website ready to turn traffic into growth for your business!

INVESTMENT:

Website: $3,500 + HST

WHAT IT IS:

This package is perfect for jump-starting your business online:

  • a fully strategized website with basic SEO (up to 5 pages)

  • beautifully-optimized pages that are mobile-responsive

  • domain migration and integration of email, social, lead generation, and event functionalities

  • custom tutorial videos to set you up for ongoing success with your new website

  • From kick-off, we’ll complete your website in 4 weeks so you can hit the ground running without delay!

  • 90 minute brand discovery workshop

    Messaging & audience framework

    Completed 5 page website

    Training video to learn the functionality of your website so you can make changes yourself

  • Domain purchase, Squarespace or Wix subscription fees are extra.

    Additional page requirements outside of the 5 page max will be billed at $500/per page.

Robyn and her team are great to work with! Robyn helped us refine our brand and messaging, improve our instagram presence with a cohesive brand reflective of our personalities and that of our business, improve our following, and attract attention and sign ups to our progam.

Robyn’s perspective on how we should position our business in the market and what kind of messaging to use with our potential clients was so valuable and so different than what we were doing before - it really pays to work with an expert in this field.

Robyn went so far above and beyond in her work for us, helping us set up back end systems and processes to make our business run, and holding our technologically-challenged hands every step of the way. We felt so supported during this process; Robyn’s team was a pleasure to work with!

— Julie & Joelle, Physio Mentors

I NEED MORE LEADS

It’s hard to sell anything when no one is knocking on your door.

To start filling your inbox with very real prospects, you’ve got a few options…

SOCIAL ADS LEAD GENERATION 🙋‍♀️

Do you already have an offer to make that you just need to get out to people? Social ads (Facebook, Instagram or LinkedIn) is the quickest and most effective way to get your offer into the hands of the hottest leads.

INVESTMENT:

Per Campaign: $500 - $1,750

*Price depending on the scale of the campaign - small, simple local campaigns require less versus a broader campaign targeting larger audiences + requiring more creative testing

WHAT IT IS:

This á la carte service is the complete package for lead generation:

  • a campaign strategy designed to meet and exceed your business goals

  • creatives that will jump out at your audience and get them to convert

  • 3 weeks of campaign optimizations to ensure success

  • a summary report with findings & recommendations

  • For new clients, we must first complete a brand discovery and messaging & audience framework.

    With those completed, and a campaign brief submitted, we will complete your campaign within 5 business days to launch.

  • 90 minute brand discovery workshop

    Messaging & audience framework

    1 target audience per campaign with 1-2 ad hooks and 4 creatives (video or static)

    3 weeks of optimizations and media management

    A report after the 3 week period outlining recommendations for next steps

  • For campaigns running outside the initial 3 week period, we will bill at 20% of ad spend per week.

    As we optimize campaigns and they require additional creatives, these will be billed a-la-carte at $100 per static or simple video, and $200 per video.

    All media spends are paid for by the client using their own credit card and ad account.

"My experience working with Robyn was a dream from the very start. She is super organized, goal-oriented and very knowledgable with all things paid media. Her team executed on many ongoing incredibly thoughtful campaigns, in a timely and effective manner.

Robyn was keen to provide strategic assistance while taking over the entire executional workload which was extremely useful for our team. Her team provided exceptional data regularly to continuously optimize and pivot where needed to ensure we were always hitting our targets successfully!

11/10 would recommend to any business looking to CRUSH their social media goals."

— Anthony Tavares, CrowdRiff

HIGH-VALUE CONTENT OFFER 👀

Is your business lacking an offer you can make to your audience to get them interested in your business? A high-value content offer is one of the most important parts of lead generation, and requires you to really understand what it is your audience wants and needs. We’ll work together to create something so desirable for your audience, they won’t be able to resist signing up.

INVESTMENT:

High-Value Content Offer: $1,000 +HST

WHAT IT IS:

This á la carte service can be combined with

  • a content offer strategy your audience won’t be able to resist

  • landing page and email sequence

  • Following the 90 minute branding workshop and completion of the audience and messaging framework, we will complete your high-value content offer within 10 business days.

  • 90 minute brand discovery workshop

    Messaging & audience framework

    A high-value content offer strategy

    Landing page content & copy

    Email sequence the audience receives after signing up

  • Since you are the subject-matter expert in your business, you will be responsible for gathering the necessary info for our content offer.

    If we decide an ebook is the best course of action, you will be required to provide all of the ebook content.

    Our role in this offer is to guide you towards what to create, how to create it, and provide everything you need to sell it.

I NEED MORE CUSTOMERS

You’ve got really great products to sell, but no one knows about them.

Whether you’re selling on your own website, or you need to stay top of mind in your local market to drive in-store sales, we’ve got a solution for you…

SOCIAL CONTENT INTENSIVE 🥳

In today’s market, if you aren’t active on social media in a meaningful way, you probably aren’t selling very much. But you’re also the expert in your business, and a lot of times you’re the best person to create content since you’re in the day-to-day. Not sure what to post? Don’t want to waste time creating useless content that reaches nobody? Not sure how to sell your product? This is for you.

INVESTMENT:

VIP Day: $1,000 +HST

WHAT IT IS:

This half-day virtual session (or in-person if you live in Muskoka) is exactly what you need to shake the dust off your socials because you get:

  • a 1-on-1 strategy session where we work together to create a social strategy geared towards your goals

  • we’ll do a deep-dive into your product, audience, messaging, and operations

  • following our half-day session, I will create a messaging & audience framework, social strategy, and operations strategy you will use as a foundation for all future endeavours

  • From kick-off, we’ll complete your website in 4 weeks so you can hit the ground running without delay!

  • 90 minute brand discovery workshop

    Messaging & audience framework

    Completed 7 page website

    Training video to learn the functionality of your website so you can make changes yourself

  • Domain purchase, Squarespace or Wix subscription fees are extra

“Robyn’s specialization in the overall social media landscape was clear from the beginning of our time working together. She went above and beyond, offering recommendations on strategy and creative elements and making sure we were always on track.

She understood our brand well and marketing objectives to grow our social presence and ensure our audience was adequately informed. Her attention to detail, project and client management skills were a real value add and she was truly a pleasure to work with – seeing her friendly face and engaging with her on the regular was something I looked forward to.

I loved knowing that someone qualified, experienced and consistent was taking care of a core part of our marketing efforts. I’d highly recommend working with her and her team!”

— Cristina Hure, MindBeacon

OUR PROCESS ⚡️

Every service we offer follows the same onboarding process, ensuring your account is setup for success and you walk away with much more than you ever would have imagined.

90-Minute Branding Workshop

Prepare for a deep-dive into you and your business as we guide you through an exploratory conversation that will inform all of the work we do together. The objective of this call is to uncover your businesses story and narrative so we can create the kind of compelling messaging that will resonate.

Analytics Audit + Implementation

We’ll analyze what you already have in place for tracking, and determine what else is required to get the full picture. We will work with either your developer, or our preferred vendor to get it all setup, test it, and put together a simple tracking dashboard.

KPI Audit + Planning

Given all that we now know about your business and your goals, we’ll define your key performance indicators so you can more confidently measure your success online.

Audience & Messaging Framework

We will compile everything into a beautiful, easy-to-reference document you can use from here on our. The framework document contains your brand story, a detailed analysis of each of your target customers, and an in-depth feature/benefit analysis to clearly articulate why your products are valuable.

LET’S WORK TOGETHER 🤘🏻

"Working with Robyn made me a better marketer in many ways. I began to understand my audience better. She pushed me to think beyond a conversion and truly care about the person behind the screen. And guess what happens when you deliver valuable, relevant, timely advertising? Your conversions follow.

If you're ready to do social ads right I highly recommend working with her & her team."

Silvia Valencia, RestoHub