FOCUS

FRAMEWORK

A 6-Week Supported ClickUp Transformation

From “I’m not organized” to total control of your time, clients, and capacity in 6 cozy weeks of hands-on ClickUp implementation, live support, and "we're in this together" energy.

BETA COHORT: Limited to 10 freelancers
Starts October 15th | Live calls Wednesdays

SYSTEMS SET YOU FREE

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SYSTEMS SET YOU FREE *

WELCOME TO YOUR NEW REALITY:

“I feel SO much more organized! I actually stopped using my notebook to write my daily tasks because I have it all at my fingertips in ClickUp!”

You already ARE a Real fkn Deal Freelancer, but it's time for systems that make you FEEL like one.

Where every clients is over the moon happy bc their goals are being met, and you aren’t working nights or weekends to pull it off.

Bc you’re already a real deal with your clients: you get shit done, do good work, and give value for their investment.

But when you’re too deep in the day to day to see how every piece of work fits into your bigger picture, control will always feel just out of reach.

You've already proven that you can get shit done… but now we need to simplify & systemize to give you SPACE.

No more thinking about work on Sundays, and creating mental checklists as you fight to fall asleep each night.

We’re simplifying your ClickUp and building ONE central system where every client is taken care of, you always know what to work on, and you’re fully in control of your days.

This is where you say YES to slow mornings, planned time off, and hitting the gym midday bc FLEXIBILITY and FREEDOM is why you chose this career.

You already KNOW organization is the answer, but it's time to stop tinkering & build what ACTUALLY works.

Making constant changes to your ClickUp, or living with setups that aren’t quite right bc there’s too much to learn and not enough time.

We're skipping the trial and error (too slow) and the YouTube university (irrelevant much?) and going straight to what WORKS - built on 10 years of freelancing and 8,000+ tracked hours managing real clients in ClickUp.

This is where you benefit from every mistake I've already made, and every "but what about when..." scenario I've already lived through - so your system works from day one.

Focus Framework is where every scattered list, random note, and "let me find that" moment becomes ONE reliable system that lets you deliver brilliant work WITHOUT sacrificing your peace.

OUT

🤯

🫠

🥴

Buzzing around your computer every morning trying to figure out what to work on, stressing about every minute you’re wasting not knowing what to do…

Because you're looking at fragments when you need to see the full picture of everything on your plate.

Saying yes to every random client request, writing down a checklist of what you plan to do and then doing everything but…

bc you have no real way to see how this "quick" task impacts everything else on your plate.

Thinking "this'll take an hour tops" then looking up at 4pm realizing one task ate your entire day...

Because you've convinced yourself you don't need to break things down step-by-step, but that "I know what needs to be done" confidence is exactly why your days never go as planned.

IN

✨

☕️

Closing your laptop and ACTUALLY being done – no mental lists, no “oh shit” moments in the shower, no Sunday scaries…

You trust your system completely because tomorrow's plan is already mapped out, every client is handled, and nothing lives in your head anymore

Working from ONE master plan that holds every moving piece - clients happy, deadlines visible, progress tracked - while you rack up wins all day instead of wondering "what did I even do?"...

You know exactly where you stand with everything because it's all in view, giving you that "fuck yes, I'm on top of this" energy that compounds with every completed task.

🏋️

Actually using that freelance flexibility you're always talking about - gym at 2pm, long lunches, random Wednesday adventures - without the guilt or spin outs...

Your days unfold exactly as planned because every task has realistic time blocks, so "I'll be done by 3" actually means 3, not 7pm with apologies.

Let's build the system that gives you back your evenings, weekends, and sanity - while still delivering everything you promised

PLAN IT - DO IT - DONE

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PLAN IT - DO IT - DONE *

Here’s the deeply transformative journey you’re about to go on with 9 other freelancers:

  • All Focus Framework videos drop at once. Binge them, savor them, or just focus the first week on completing Step 1. Live calls start the following week and focus on one step of the implementation process per week, so ideally you have completed the corresponding training in advance of the call to make the most of it.

  • This is where the magic happens. Every Wednesday, we gather (yes, all 10 of us) to dive deep into the steps of the Focus Framework implementation.

    • Week 2: Introductions + Step 1 Q&A

    • Week 3: Step 2 Q&A + deeper dive into project planning

    • Week 4: Step 3 Q&A + deeper dive into sprint planning

    • Week 5: Step 4 Q&A + deeper dive into workload management

    You're never figuring it out alone. When you hit a snag on Thursday, you know Wednesday's call is coming. Learn from the challenges of fellow freelancers (so you don't even need to have a specific question!)

  • Pure Q&A. Bring your edge cases, your "but what about when..." scenarios, your real client situations. These weeks are about making sure every single person walks out with a system that handles EVERYTHING. No stone unturned, no question too small.

    • Live Wednesday Calls: Not webinars. Actual conversations where I know your name and your specific struggles

    • 10 People Max: Small enough that everyone gets heard, big enough that someone else has your same question

    • Beta Feedback Loop: Your input shapes this program in real-time - if something's not working, we fix it together

    This is the opposite of buying a course and hoping you finish it. This is showing up, knowing others are too, and transforming alongside each other.

THE FOCUS FRAMEWORK 4-STEP PROCESS

Step 1: Clean up to SCALE UP

Rework Your Hierarchy - 19 minutes

Clean Up Your Task Types - 12 minutes

Rework Task Statuses - 17 minutes

The Focus Framework hierarchy is revealed. You'll discover why your ClickUp feels heavy and strip away every piece of clutter - the 47 task types, the endless statuses, the views that show everything and nothing. Your existing setup gets converted to Focus Framework structure without losing a single client or project. 

What changes immediately: That overwhelming feeling when you open ClickUp? Gone. Everything suddenly makes sense here

Step 2: Turning chaos into CONTROL

Why Your Task List Feels Stressful - 13 minutes

Building Your Command Center Views - 25 minutes

Transform how you see your work. Half your "tasks" are actually 5-hour projects in disguise - these get broken into chunks that actually fit your day. Everything else - one-off client requests, recurring monthly reports, that weekly newsletter - becomes properly sized, schedulable actions. Your vague to-dos get converted into completable work, whether it's part of a big project or a standalone task.

What changes immediately: That daily staring-at-your-screen paralysis? Gone. Every piece of work has clear next actions you can actually start.

Step 3: PLANNING for Each Client

Sprint Planning by Client - 23 minutes

Map out what you’ll focus on for each client. You’ll learn to create sprint plans for every client based on their priorities and what they pay you.

This is about taking a step back from the overwhelming number of things you could be doing and FOCUS IN on what will move the needle forward, and fit within their scope.

The shift: paralyzed by all the things to focusing in on what matters – within scope and within reason.

Step 4: Your DAILY Reality Check

The “Everything View” Workload - 33 minutes

This is where you see if your client commitments actually fit in your life. Your Everything View shows ALL your work - client projects, business admin, content creation. You'll see exactly where you're overcommitted, what needs to move, and how to tell clients "that'll be next week" with actual data. This view reveals your TRUE capacity and forces realistic planning.

The transformation: From "yes to everything" to "yes to what actually fits." You stop overcommitting because you can finally SEE when you're at capacity before you hit burnout.

“Your system makes it so much easier for planning out work for the week based on project type. While I've been a user of Clickup for a while, this course taught me to view things from a different perspective and really helped me to simplify my overcomplicated system"

– Anabeth, Fractional Online Business Manager

THIS ISN’T JUST ABOUT GETTING ORGANIZED:

IT’S ABOUT HAVING THE DATA TO MAKE DIFFERENT DECISIONS

✋🏼

YOU STOP AUTOMATICALLY SAYING YES TO EVERY “QUICK FAVOR”

bc you can SEE clearly that the quick favor will either push three other deadlines or force you to work later

🚫

BOUNDARIES BECOME AUTOMATIC

bc you're tracking actual time vs. projected time and adjusting your templates accordingly

⏱️

YOUR TIME ESTIMATES BECOME SCARY ACCURATE

bc you're tracking actual time vs. estimated time and adjusting your templates accordingly

🪦

SCOPE CREEP DIES

bc every request gets documented, time-estimated, and added to the sprint when it’s time

ALREADY HAVE CLICKUP?

HERE’S WHAT HAPPENS TO YOUR SETUP:

STEP ONE

Clean the Clutter + Restructure (30 mins)

Create a fresh, clean hierarchy using Focus Framework principles. Remove unnecessary task types and statuses you created without knowing why. Drag your existing work into this new structure.

Everything transfers over - just organized properly this time.

STEP TWO

Restructure Tasks (gradual)

Convert "fake tasks" into proper projects as you work on them. That "Website Redesign" task that's been sitting there for weeks? Break it into real steps when you actually start working on it.

No mass conversion needed.

STEP THREE

Plan Realistically (20 mins)

Set up client sprint planning in your new structure so you can create a plan of action that will feed into your two command views.

Learn to prioritize your time based on YOUR capacity and what the client pays for.

Build Command Views (20 mins)

Create your two command center views that pull from your new, organized hierarchy and create a singular plan of action across ALL of your responsibilities.

STEP FOUR

WHAT TRANSFERS OVER:

All your client work and history

Automations (may need updating to new locations)

Time tracking data

Custom fields (the useful ones)

Completed tasks and projects

WHAT GETS LEFT BEHIND:

The 47 confusing views

Unnecessary task statuses

Chaotic task types

Redundant custom fields

The organizational overwhelm

WE’RE SIMPLIFYING TF OUT OF YOUR CLICKUP DOWN TO:

TWO COMMAND VIEWS THAT RULE THEM ALL

View 1: Your Business Dashboard

This is what being in control actually looks like. Every significant project and initiative is visible at once - their progress, their timelines, their momentum.

No more wondering what's actually moving forward while you're buried in daily tasks. This is where strategy meets execution.

View 2: Daily Execution

Today's specific actions and the week ahead. A fluid plan based on how many hours you actually want to work each day, that steadily drives each client – and the whole business – forward.

No paralyzing decisions, just execution.

"Taking this program gave me a better way to see the constraints my client work had + how to alleviate it. I feel like I'm working less, can take on more projects, but feel comforted that my clients are taken care of with nothing falling through the cracks because my organization is at all-time high. I loved this class and use the work we've implemented every single day."

– Darcie

“I absolutely love the set up for the Delivery space. It's fantastic to be able to click on the delivery folder to get a bird's eye view of all of the client work and also have the ability to dive in deeper to a specific client folder and service list."

– Anabeth

But I’m not gonna BS you…

Focus Framework won’t magically turn freelancing into a stress-free career:

The ocean of responsibilities will still exist. But now you have a boat.

🌊

The waves still come
But they don't knock you over

😎

The stress still hits
But you recover in minutes

🧩

The goals still feel big
But you break them down

This isn’t some fantasyland where stress doesn’t exist…

What you're building is the system that consistently brings you back to calm.

Before FOCUS Framework

  • Overwhelm lasts all day

  • Paralyzed by endless tasks

  • Lost in an ocean of to-dos

  • Motivation dies before you start

After FOCUS Framework

  • Overwhelm lasts 10 minutes

  • System shows you the next step

  • Standing solid on foundation

  • Clear plan pulls you forward

Hiii, I’m Robyn!

After 10 years of freelancing (and 8,000+ hours tracked in ClickUp since 2021), I’ve built my entire approach around bigger projects, fewer clients, $100+/hour minimum, and MAXIMUM life flexibility:

  • Taking my dad to medical appointments without thinking twice

  • Dropping everything when my sister needs help

  • Volunteering in my community, playing in a band with my husband, & saying yes to random midday adventures

  • Slow starts to the day, long dog walks, daily movement, and taking the time for myself

Focus Framework took me from someone who was overwhelmed and anxious every single day to cool, calm, and collected. From scattered and stressed to the person my family can count on.

With 10 years of refining these systems, I know EXACTLY what it takes to run a freelance business that funds your life without consuming it.

“I have a lot of constraints on my time at the beginning of every month with client work. Working with Robyn has been beyond helpful to allow me to break out that work into smaller pieces, plan my time better around those known events, even try to move tasks out of that week, identify automation opportunities, and delegate more too"

– Darcie, Bookkeeper

ONLY 10 SPOTS

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ONLY 10 SPOTS *

WE START OCTOBER 15TH

LIMITED TO 10 FREELANCERS

$249 USD

THE INVESTMENT:

Here's exactly what you get:

  • 6 hours of live implementation support (worth $600+ alone) and 6 weeks of togetherness to make sure you walk out with a system that SUPPORTS you

  • Weekly accountability from 9 other freelancers transforming alongside you

  • My hands-on guidance through every snag, question, and "wait, but what about..." moment

  • All Focus Framework video content dropped Week 1 (work at your pace)

  • Bonus supplementary trainings on the stuff that really matters:

    • Refining project tasks over time (and why this changes everything)

    • Project tasks and hiring (scale without the overwhelm)

    • Time blocking that actually works with client work

FAQ

  • That's exactly why you need only two. Fifteen client-specific views means fifteen places to check. Two consolidated views mean one place to see all your projects and progress, one place for today's specific work. Client work, admin, personal projects - it all flows through the same two views.

  • It’s perfectly possible to continue uninterrupted with client work while going through the 6-week fall reset. The weekly commitment for the first 4 weeks is between 2-3 hours, between watching and applying the video trainings, and attending the weekly live call. The last 2 weeks of the program only require you to use your new setup and attend the 1 hour call with questions.

  • Focus Framework scales. Your command center views stay private while you share specific project views with team members. They see what they need, you see everything. The principles work whether you're solo or managing a small team.

  • You must have at least the Unlimited paid plan (the cheapest plan they offer) for the custom task type feature thats required it make Focus Framework function. A key component of this system will not work without it.

  • No! While this course is taught through the lens of reworking an existing ClickUp workspace, this makes a PERFECT starter course as well. I teach you the fundamentals of ClickUp and you learn what not to do but we build everything from scratch so there is no prerequisite knowledge required.

  • All of the live calls will be recorded but I do suggest that you attend each and every one to get the most out of the program.

BEFORE YOU HAND OVER YOUR MONEY…

This ISN’T for you if…

  • You're still figuring out what services you actually offer or say yes to every random project that comes your way

  • You offer everything under the sun and haven't narrowed down what you're actually good at

  • You're brand new to freelancing and still learning the basics of client work

  • You think the solution is finding a different tool instead of mastering the one you have

  • You want someone else to do the setup for you instead of learning how to do it yourself

  • You're looking for a magic bullet that will fix your business without any effort on your part

This IS 100% for you if…

  • You know your craft inside and out but feel like you're winging the execution every damn time

  • You have established services and client work but can't seem to manage it all without feeling all over the place

  • You're ready to stop making excuses and implement a system that actually works

  • You want to master ClickUp instead of switching to the next tool everyone’s talking about

  • You're tired of feeling scattered and want to work like the expert you actually are