STRATEGY & PAID SOCIAL THAT FILLS ROOMS, SELLS TICKETS, AND BUILDS LOCAL BUSINESSES ACROSS MUSKOKA
HEY, I’M ROBYN
A paid social and marketing veteran with 11 years of experience bringing brands, products, and events to life online, and getting them in front of way more people than organic alone ever could.
HOW CAN I HELP YOU?
Marketing isn't one-size-fits-all… it's relationship work, and the right level of effort depends on what you're trying to do. With a decade of experience across budgets big and small, I can meet you where you are.
JUST NEED A LITTLE DIRECTION ON WHAT TO POST?
The Content System — $400
A custom strategy, a one-page playbook, and a Google Sheet that turns posting into picking from a menu. Built for you to run yourself or hand off to your team.
WANT SOCIAL MEDIA WORKING HARDER FOR YOU BIZ?
Monthly Partnership — starting at $500/month
Two ways we can work:
Paid Strategy & Amplification
You handle the organic content. I handle the paid layer with dedicated ads, amplifying your strongest posts, and coaching you on what to create so it performs.
Full Partnership
Content, posting, strategy, paid ads, and amplification, all handled by me. For businesses who want to hand the whole thing off.
GOT A CAMPAIGN OR EVENT THAT NEEDS TO REACH FAR & WIDE?
Custom Campaigns — starting at $997
Full-funnel paid social, content, and amplification for events, launches, and destination marketing. Budget and scope built around your goals.
MY WORK
DESTINATION EVENTS & FESTIVALS
A decade of running campaigns for festivals, events, growing companies, and sold-out experiences. Here's a snapshot:
Vujaday Music Festival — Barbados
Year-one destination festival. Built the paid social funnel from the ground up to drive ticket sales across North America, Europe, and the Caribbean.
$54,548 in tracked ticket revenue · 3.7M impressions · 2.41x ROAS
Rosé Picnic — Toronto
First-year premium picnic event. Built the social presence from scratch, ran the full organic + paid campaign, and shot the photography myself.
28.14% conversion rate from social — highest of any channel · 6,266 users driven · sold to 3,500 guests
Toronto Coffee & Tea Expo — Toronto
Built the brand from zero on social and sold out the first-year event. Grew the Instagram audience to nearly 8K.
Sold out year one · 7,971 Instagram followers built from scratch
CONFERENCES & LAUNCHES
CCAA Annual Conference
Early-bird Facebook campaign targeting members, faculty, and physicians for a sold-out professional conference.
Sold out · $24,530 profit after all marketing expenses
Skills in Hand – FIFA Course Promo
A 7-day email + paid social campaign for a niche course launch. Tight window, clear offer, profitable result.
$10,468 USD gross revenue · 15.56% conversion rate
SALES & B2B LEAD GENERATION
CrowdRiff
Multi-year partnership running full-funnel webinar and content campaigns across Facebook and LinkedIn for this travel-tech SaaS.
1,364 webinar registrations in a single quarter · multi-year retained engagement
RestoHub by TouchBistro
Long-running Facebook Ads program driving restaurant operator leads across North America.
36,406 website leads · $10.05 average cost per lead
WHO DO I HELP?
From the local shop down the street to the festival drawing crowds in from the city – if you've got something worth marketing, I can help you get it in front of more people.
Local businesses building a presence in their community
Established Muskoka brands ready to grow beyond word of mouth
Festivals, events, and seasonal experiences that need to sell tickets and fill rooms
Design studios, agencies, and consultants looking for a paid social and marketing partner
Towns, tourism boards, & regional organizations promoting events and destinations
THE TRUTH ABOUT PAID SOCIAL ROI:
PAID SOCIAL ISN’T MEASURED THE WAY IT WAS…
Customers don't click an ad and buy… they consume ten pieces of content over a few weeks, then show up by going direct to your site, walking into your shop, or buying a ticket somewhere else entirely.
That's why my specialty is analytics.
For every campaign I run, I build out the tracking framework that paints the real picture so that when it's done, you don't just have impressions and click-through rates. You have a defensible answer to the question that actually matters: did this work?