STRATEGY, SOCIAL CONTENT, AND SOCIAL ADS FOR MUSKOKA BUSINESSES THAT WANNA BRING IN MORE OF THEIR COMMUNITY(AND BEYOND)
STRATEGY, SOCIAL CONTENT, AND SOCIAL ADS FOR MUSKOKA BUSINESSES THAT WANNA BRING IN MORE OF THEIR COMMUNITY(AND BEYOND)
You did the hard thing when you opened a business in Muskoka…
Now you need people to spend their hard earned money at it.
Which isn't actually that easy to do.
SO… YOU NEED TO “POST MORE” ON SOCIAL MEDIA, RIGHT?
You've seen other businesses on there that seem to be doing well…
But what should you post?
What picture do you use?
What should it say?
You spend over an hour putting it all together, hit post, and it's seen by... 100 people.
(womp womp)
So you think:
"What's the point? I've got a million other things I need to be doing instead of wasting an hour on that shite" 😡
BUT IN MUSKOKA… SOCIAL MEDIA IS WHERE YOU NEED TO BE
It’s where you’ll actually be seen.
And with a REAL social strategy pointing the way…
It’s also where you’ll actually influence people enough to buy.
BUT YOU NEED TO MAKE THE COMMUNITY CARE ABOUT YOUR BUSINESS FOR THAT ⬆️ TO HAPPEN:
And as long as people can shop online, at box stores, or just not think about "it" at all...
You need to be on social media.
And you need to be reminding the community why they should choose you over and over again.
AND WHAT MAKES PEOPLE CARE ENOUGH TO ACTUALLY BUY?
The specifics: what you offer, why it's worth caring about, and what makes you different. The stuff you're too busy running your business to say out loud.
Repetition: saying it again and again, a hundred different ways.
Showing up: reminding your community you're here, over and over, so you're the first name they think of when they're ready to buy.
BUT KNOWING WHAT TO SAY? IT CAN BE REALLLL HARD TO DO YOURSELF.
Bc according to you, everything you do is ordinary... not special. Already been said. Not worth saying again.
It's called proximity bias (it's a real thing – look it up)
But even if you can sorta see it for yourself, you’re still wondering… how the heck does that translate into social media posts that actually do something?
That's when you need an outside perspective.
Bc you may not be able to see the forest for the trees... but I can.
Bc I don’t ask ChatGPT or Claude to figure out what you need.
My brain's been completely immersed in the fast-paced world of digital marketing for over 11 years.
That, and I've been self-employed since 2019, so I know WITH MY WHOLE HEART the challenges of running and growing a small business.
OH HEY, I’M ROBYN
And it’s my “outside perspective” you want hyper-focused on your business…
OH YEAH, AND I ACTUALLY LIVE HERE…
My husband and I perform here as Todd & Robyn.
I know exactly how harsh the winters are.
I see the influx of wealth during the summer.
I’ve watched different businesses come and go.
I know how challenging Muskoka’s market can be.
ALL OF THAT COMBINED? ⬆️
Makes me the queen of taking a casual “let’s talk about your business” chat
And turning it into a playbook that makes creating content easy, purposeful & actually do something for your business.
Cuz every single thing you post online should…
→ build on a bigger strategy.
→ sound like you + say things you're known for saying.
→ have a specific job to do.
That's when people start walking through your doors... with purpose.
WANNA WORK TOGETHER ON THIS?
I appreciate that spending money in the hopes of making more money can feel like a risk… so you’ve got a few different options:
THE MESSAGING & CONTENT PLAYBOOK
$450 ONE TIME
Every client I work with starts here – this is the version where YOU take it and run.
You know what makes your business special, but it’s hard to know what to post or what to say online that will actually get people through the door.
That’s where I come in! We start with a casual “tell me about your business” chat, and I turn that into a messaging & content playbook you can run with.
a one-page strategy to print and keep visible so you always know what content to capture
a fill-in-the-blanks Google Sheet social post builder
a detailed messaging strategy you can feed into AI for implementation & copy support
THE MONTHLY PUSH
STARTING AT $250/MONTH
Once your playbook's in place, this is how we get your offers in front of people — one focused month at a time.
Pick something you want to push (a class, a sale, a new product) and we build a campaign around it:
a set of scroll-stopping posts built around your monthly focus
copy and creative straight from your playbook
a paid ad campaign that puts it in front of the right local audience — real targeting, not just boosting a post
Starting at $250, and scaled to your goal. A small local class needs less; a big event you want to sell out is worth a bigger push. We size it together so the investment always makes sense for what you stand to make.
Ad spend is set by you (as little as ~$5/day can do it) and paid directly to the platform. No contracts, run a push when you've got something worth shouting about.
THE BIG EVENT CAMPAIGN
PROJECTS STARTING AT $997
For festivals, seasonal events, and anything you need to draw a real crowd to.
When the goal is real numbers through the door, one push isn't enough. I will build full-funnel Facebook & Instagram ad campaigns that carry people the whole way:
getting your event in front of new audiences
building real interest
and turning that into ticket sales and visits
Every campaign is scoped to the event, the audience, and the goal, with ad spend set to match the size of what you're filling.
Let's talk about your next big event.
K, but what does it actually look like working together?
1. DISCOVERY CALL.
Free 30 minute chat where I ask lots of questions to figure out where you’re at and what you actually need. If we're a fit, I'll recommend the right place to start with a clear price, but no pitch. Say yes only when (and if) it feels right.
BEFORE YOU COMMIT ⬆️
ONCE WE’RE WORKING TOGETHER ⬇️
2. MESSAGING WORKSHOP.
Every single client starts here. Strong content needs clear positioning, and we lock that in together first.
3. STRATEGY & SETUP.
I take all of the raw material about you, your business, and your goals, and turn it into an actionable Messaging & Content Playbook.
4. GET SH*T DONE.
If you wanna DIY, this is where you get off – otherwise I run the work and you always know what's happening bc chasing me around is NOT my style.
5. REAL NUMBERS.
If we're spending money on ads, every dollar is tracked against the impact it's having.
"She's that rare breed who gets digital, does analytics, and is an excellent writer."
ROB MANNE | INFLECTIV
“Robyn helped us refine our brand and messaging, improve our Instagram presence, attract attention and sign-ups to our program.
She went so far above and beyond, helping us set up back-end systems and processes to make our business run. We felt so supported during this process.”
JULIA CETNAR | PHYSIO MENTORS
“My experience working with Robyn was a dream from the very start
She is super organized, goal-oriented and very knowledgeable. She was keen to provide strategic assistance while taking over the entire executional workload — extremely useful for our team. 11/10 would recommend to any business looking to crush their social media goals."
ANTHONY TAVARES | CROWDRIFF
“Robyn’s specialization in the overall social media landscape was clear from the beginning.
She went above and beyond, offering recommendations on strategy and creative elements and making sure we were always on track. I loved knowing that someone qualified, experienced and consistent was taking care of a core part of our marketing efforts."
CRISTINA HURÉ | MINDBEACON
READY TO FIGURE IT OUT TOGETHER?
Book a free 30-min free call. No pitch, just a casual convo about your business.