STRATEGY, SOCIAL CONTENT, AND SOCIAL ADS FOR MUSKOKA BUSINESSES THAT WANNA BRING IN MORE OF THEIR COMMUNITY(AND BEYOND)
STRATEGY, SOCIAL CONTENT, AND SOCIAL ADS FOR MUSKOKA BUSINESSES THAT WANNA BRING IN MORE OF THEIR COMMUNITY(AND BEYOND)
You did the hard thing when you opened a business in Muskoka…
Now you need people to spend their hard earned money at it.
Which isn't actually that easy to do.
SO… YOU NEED TO “POST MORE” ON SOCIAL MEDIA, RIGHT?
You've seen other businesses on there that seem to be doing well…
But what should you post?
What picture do you use?
What should it say?
You spend over an hour putting it all together, hit post, and it's seen by... 100 people.
(womp womp)
So you think:
"What's the point? I've got a million other things I need to be doing instead of wasting an hour on that shite" 😡
BUT IN MUSKOKA… SOCIAL MEDIA IS WHERE YOU NEED TO BE
It’s where you’ll actually be seen.
And with a REAL social strategy pointing the way…
It’s also where you’ll actually influence people enough to buy.
BUT YOU NEED TO MAKE THE COMMUNITY CARE ABOUT YOUR BUSINESS FOR THAT ⬆️ TO HAPPEN:
And as long as people can shop online, at box stores, or just not think about "it" at all...
You need to be on social media.
And you need to be telling your story, inspiring the community to choose you over and over again.
AND WHAT MAKES PEOPLE CARE ENOUGH TO ACTUALLY BUY?
Your humanness; who you are, what you do, why you do it, and how you do it differently.
Saying the same things over and over again, in a million different ways, so people feel like they know you.
Continuously reminding the community that you exist so you always stay top of mind.
BUT TELLING THAT STORY? IT CAN BE REALLLL HARD TO DO YOURSELF.
Bc according to you, everything you do is ordinary... not special. Already been said. Not worth saying again.
It's called proximity bias (it's a real thing – look it up)
But even if you can sorta see it for yourself, you’re still wondering… how the heck does that translate into social media posts that actually do something?
That's when you need an outside perspective.
Bc you may not be able to see the forest for the trees... but I can.
OH HEY, I’M ROBYN
And it’s my “outside perspective” you want hyper-focused on your business…
Bc I don’t ask ChatGPT or Claude to figure out what you need.
My brain's been completely immersed in the fast-paced world of digital marketing for over 11 years.
That, and I've been self-employed since 2019, so I know WITH MY WHOLE HEART the challenges of running and growing a small business.
OH YEAH, AND I ACTUALLY LIVE HERE…
My husband and I perform here as Todd & Robyn.
I know exactly how harsh the winters are.
I see the influx of wealth during the summer.
I’ve watched different businesses come and go.
I know how challenging Muskoka’s market can be.
ALL OF THAT COMBINED? ⬆️
Makes me the queen of taking a casual “let’s talk about your business” chat
And turning it into a framework that makes creating content easy, purposeful & actually do something for your business.
Cuz every single thing you post online should…
→ build on a bigger strategy.
→ sound like you + say things you're known for saying.
→ have a specific job to do.
That's when people start walking through your doors... with purpose.
WANNA WORK TOGETHER ON THIS?
I appreciate that spending money in the hopes of making more money can feel like a risk… so you’ve got a few different options:
THE DIY CONTENT SYSTEM
$450 ONE TIME
Every client I work with starts here, but this is the version where YOU take it and run.
We start with the casual "tell me about your business" session and I turn it into a strategy that makes you go "oh wow, this is actually good."
Then, because you'll be in the driver's seat, I turn it into an easy-to-use content creation system:
a one-page strategy to print and have everywhere so you know what content to capture
a fill-in-the-blanks Google Sheet content builder
a detailed messaging strategy you can feed into AI for implementation support
THE MONTHLY PARTNERSHIP
STARTING AT $500/MONTH
The partnership looks different for every client bc I only pull the levers that'll actually move the needle for your business.
Small budgets, big budgets, seasonal pushes, ongoing growth: I know how to make it work. Depending on what you're going for, it usually looks like one of these:
Paid strategy & amplification — I create a limited number of strategic "sales-based" organic posts, push them out with Meta ads, and measure/track success.
Full partnership — I come to your business to capture and create a content library, I create some or all of your organic content, and I amplify strategic "sales-based" organic posts with Meta ads + measure/track success.
CUSTOM CAMPAIGNS
PROJECTS STARTING AT $997
For destination marketing, big events, etc looking to drive interest from outside Muskoka into the region for a specific reason.
For larger projects, budget & scope are built custom around your goals.
Elements of digital marketing these projects can include are:
Strategy & marketing messaging
Landing page copy & creation
Email campaigns
Social content + paid amplification
Success tracking + analysis
K, but what does it actually look like working together?
1. DISCOVERY CALL.
Free 30 minute chat where I ask lots of questions to figure out where you’re at and what you actually need. If we're a fit, I'll recommend the right place to start with a clear price, but no pitch. Say yes only when (and if) it feels right.
BEFORE YOU COMMIT ⬆️
ONCE WE’RE WORKING TOGETHER ⬇️
2. MESSAGING WORKSHOP.
Every single client starts here. Strong content needs clear positioning, and we lock that in together first.
3. STRATEGY & SETUP.
I take all of the raw material about you, your business, and your goals, and turn it into an actionable framework & content system.
4. GET SH*T DONE.
If you wanna DIY, this is where you get off – otherwise I run the work and you always know what's happening bc chasing me around is NOT my style.
5. REAL NUMBERS.
If we're spending money on ads, every dollar is tracked against the impact it's having. If we're posting organically, we're tracking the metrics and adapting.
"She's that rare breed who gets digital, does analytics, and is an excellent writer."
ROB MANNE | INFLECTIV
“Robyn helped us refine our brand and messaging, improve our Instagram presence, attract attention and sign-ups to our program.
She went so far above and beyond, helping us set up back-end systems and processes to make our business run. We felt so supported during this process.”
JULIA CETNAR | PHYSIO MENTORS
“My experience working with Robyn was a dream from the very start
She is super organized, goal-oriented and very knowledgeable. She was keen to provide strategic assistance while taking over the entire executional workload — extremely useful for our team. 11/10 would recommend to any business looking to crush their social media goals."
ANTHONY TAVARES | CROWDRIFF
“Robyn’s specialization in the overall social media landscape was clear from the beginning.
She went above and beyond, offering recommendations on strategy and creative elements and making sure we were always on track. I loved knowing that someone qualified, experienced and consistent was taking care of a core part of our marketing efforts."
CRISTINA HURÉ | MINDBEACON
READY TO FIGURE IT OUT TOGETHER?
Book a free 30-min free call. No pitch, just a casual convo about your business.